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Etsy recommends sellers on their website and makes customer service a key component of its success. The market encourages the event of communication, responsiveness, honesty and uniqueness. The company’s goal is to put money into a human relation with their consumers, putting their shared passion at the heart of their conversations. In 2015, Etsy introduced opening ten pop-up shops in France to be able to win online loyalty of shoppers coming to pop-up stores. And in 2016, they opened their first bodily retailer with Macy’s in New York. This is an effective instance of great permeability within the …