Furniture stores typically have sales near the end of winter and summer to clear out old inventory and make room for new styles. In addition, many furniture brands offer credit cards with special financing, discounts and rewards. Discounted furniture is often used in inventory or floor models that may have some wear and tear. These items are also less customized and may require self-assembly.
They Encourage Financing
Whether through a coupon or an incentive program, discounts can encourage consumers to finance their furniture purchases. It’s true when purchasing large-ticket items like furniture, which requires a substantial investment and can be difficult to pay immediately. It can be particularly effective if a store’s salespeople are paid a commission on every sale, incentivizing them to make as many sales as possible. Moreover, the financing offer can disincentivize external deal-seeking by blocking shoppers from searching for the best price elsewhere.
In addition, many …
